Who we are

We go beyond traditional financial planning, combining expert strategy with emotional intelligence (EQ) to ensure your financial decisions are not just logical, but personally meaningful.

Personalised financial planning, made simple

At Eqeus, financial planning isn’t just about numbers, it’s about people. Behind every financial decision is a goal, a fear, a legacy, or a vision. That’s why we lead with emotional intelligence (EQ), combining structure and strategy with a deep understanding of what matters most to you.

Founded by John Hollyman, one of Sydney’s most respected financial planners, Eqeus was built to challenge the one-size-fits-all approach to advice. With more than 20 years of experience, John has helped professionals, business owners, and families turn financial complexity into meaningful direction, creating plans that work not just on paper, but in real life.

We act as your strategic partner through the full spectrum of financial life: from discovering wealth to protecting it, navigating transitions, and planning ahead. And when the unexpected happens, you’ve got a steady, informed team in your corner ready to help.

At Eqeus, we don’t just discover wealth. We help you make decisions that feel right, and move you forward.

How we’re different: The Eqeus way

Financial planning isn’t just about facts, figures, and forecasts. It’s about understanding what drives your decisions—your dreams, your priorities, and the life you want to live. That’s where emotional intelligence (EQ) comes in. The Eqeus way is a partnership and it is personal. All of our client relationships are based on trust and delivering a financial plan that reflects the real you and helps you get ahead.

We first and foremost get your financial house in order. We then develop a financial plan that is truly unique to you. This is based on the values and goals we uncover through our unique process. The Eqeus way is a client centric approach to financial planning, we help you make decisions that feel right, not just look good on paper.

Why Emotionally Intelligent Financial Planning Works

Decisions that feel right

We help you make confident choices by aligning your financial strategy with your personal values and long-term goals.

Guidance through life's biggest milestones

Whether you’re preparing for retirement, growing a business, or planning a legacy, we’re here with guidance every step of the way.

Less complexity, more confidence

Peace of mind without the mental load. We manage the complexities for you, so you can focus on living your life.

Meet our team

Get to know the people who are committed to making your financial future simpler, stronger, and more secure.

John Hollyman

Managing Director

John’s clients say it is his attention to their story, his ability to lead their journey to discovering wealth and his fundamental desire to get things done that sets him apart from others in his field, while his peers quote trustworthiness, clear strategic thinking and thoroughness that goes above and beyond expectations.

Kylie Springall

Financial Adviser

Kylie is a retirement specialist with a calm, practical approach that helps clients retire with clarity, confidence and control. She brings deep expertise in super, pensions and income planning, alongside a warm, personable style that makes navigating retirement feel supported during life’s biggest financial transition.